Privacy policy

Last updated: June 5, 2025

This Privacy Policy describes how SillyFish (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from sillyfish.in (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Contact details including your name, address, phone number, and email address
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number
Account information including your username, password, security questions, and other information used for account security purposes
Customer support information including the information you choose to include in communications with us, such as when sending a message through the Services

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services (“Usage Data”). This may include information about how you access and use our Site and account, such as device information, browser information, network connection details, IP address, and other interaction data. We collect this data using cookies, pixels, and similar technologies (“Cookies”).

Information We Obtain from Third Parties

We may obtain information about you from third parties, including:

Companies that support our Site and Services, such as Shopify
Payment processors that collect payment information to process transactions and fulfill orders
Advertising and analytics partners that collect information through tracking technologies such as cookies, pixels, web beacons, SDKs, and third-party libraries

All third-party information is treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to process payments, fulfill orders, manage accounts, arrange shipping, facilitate returns and exchanges, and provide related services.

Marketing and Advertising

We may use your personal information to send promotional communications and display advertisements. This may include tailoring content and advertising on our Site and other platforms.

Security and Fraud Prevention

We use personal information to detect and prevent fraudulent, illegal, or malicious activity. You are responsible for maintaining the confidentiality of your account credentials. If you believe your account has been compromised, please contact us immediately.

Communication and Service Improvement

We use personal information to provide customer support and improve our Services, based on our legitimate business interests.

Cookies

We use Cookies to operate and improve our Site, remember preferences, analyze usage, and optimize performance. For details on Shopify-related cookies, please refer to https://www.shopify.com/legal/cookies.

You can manage Cookies through your browser settings. Disabling Cookies may impact certain Site features and functionality.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

To vendors and service providers who perform services on our behalf
To business and marketing partners in accordance with their privacy policies
When you direct or consent to the disclosure
Within our corporate group or affiliates
In connection with business transactions or legal obligations

Categories of Information Disclosed

Category	Recipients
Identifiers and contact information	Service providers, partners
Commercial and order information	Payment processors, fulfillment partners
Internet activity and usage data	Analytics and advertising partners
Geolocation data (IP-based)	Service providers

We do not use or disclose sensitive personal information without consent or for profiling purposes.

Third Party Websites and Links

Our Site may contain links to third-party platforms. We are not responsible for the privacy practices, content, or security of those sites. Please review their policies before providing information.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. Parents or guardians may contact us to request deletion of a child’s information.

We do not knowingly sell or share personal information of individuals under 16 years of age.

Security and Retention of Information

No security system is completely secure, and we cannot guarantee absolute protection. Information retention depends on legal, contractual, and operational requirements.

Your Rights

Depending on your location, you may have rights including:

Access to your personal information
Deletion of personal information
Correction of inaccurate data
Data portability
Restriction of processing
Withdrawal of consent
Appeal of denied requests

You may exercise these rights through the Site or by contacting us.

Complaints

If you have concerns about how your personal information is handled, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Users

Your information may be processed outside your country of residence. Where required, we rely on legally recognized safeguards for international data transfers.